Cool Runnings Karting:

Guangzhou Zhengjia Plaza Cool Runnings Karting Double Decker Circuit

Case Appreciation

Guangzhou Zhengjia Plaza Cool Karting Double Decker Circuit

Completion date: August 2023

01 Case Introduction

Guangzhou Zhenggai Plaza is a national AAAA level tourist attraction and cultural, commercial and tourism complex. In November 2022, Zhenggai Plaza and Cool Runnings Karting formally reached a cooperation, and Cool Runnings Karting built a double-decker karting track in Zhenggai Plaza.

The double-deck track increases the experience of going up and down the slope, which is more exciting than the regular track.

By subverting the design model of traditional karting halls, Cool Runnings Karting at Zhengjia Plaza not only provides customers with a karting driving experience, but also the shop has a very punchy attribute.

The front door uses neon hoses and acrylic backboards to create an elaborate kart shape, and the entrance tunnel uses irregular neon strips to resemble the flowing light and shadow of a kart as it speeds around the track. This design not only lets everyone who passes by understand that this is a go-kart shop, but also the cool shape and the sense of mystery through the tunnel will inspire people to learn more about the shop, thus attracting traffic to the shop.

Rendering